30 Apr-03 May 2015 | 10am – 5pm | Old Truman Brewery, Brick Lane, London.
Following on from our networking calendar in Coffee Trade 1#, we’ve put together this spotlight feature on April’s biggest (and debatably best) coffee business opportunity.
While the London Coffee Festival goes over four days, it’s April 30 and May 1 that hold the strongest potential for networking and growth of business knowledge, as these are open exclusively to coffee industry personal (meaning you won’t have a 25 minute conversation with someone about staff happiness before finding out they’re a primary school teacher).
According to their website, 22,000 visitors are expected over the course of the festival, meaning there will be no lack of shop owners, roasters, and coffee business people for you to talk to and learn from, making this one of the networking highlights of the year.
It’s not simply talking to visitors that can benefit you here though. A key industry attraction is the True Artisan Café, where baristas from some of the most prestigious coffee houses in Europe come to give classes on how to make high-quality professional grade coffee, followed by an opportunity to meet and mingle with them if you so desire.
This might not be for everyone, as you might feel your product standards are already top-class, yet it never hurts to see how somebody else works differently, especially if they’re as illustrious as those here.
Similarly there are other demonstrations from ‘world class baristas,’ such as in The Science of Espresso, where a professional goes step-by-step through the process of making the most classic of coffees.
Furthermore Union, the winner of the Best Coffee Roaster at the European Coffee Awards in 2014, will be giving live roasting presentations before opening himself up to question. Many of you probably don’t roast your own coffee, and you may have no intention to do so, but understanding other facets of the industry gives you great potential to impress customers with your expert knowledge, adding one more bean to your proverbial bag.
Don’t want to sit listening to roasting and coffee classes? Well there’s also the Coffee Masters barista competition, where 20 finalists go head-to-head with their signature drinks to win a £5,000 prize, and a feature showcasing the most inspirational brands spanning from the worlds of food, design, and even fashion.
These may not seem to be business savvy attractions, yet they provide a perfect opportunity to talk to consumers and find out what they’re looking for in baristas and coffee shops, while giving you further creative ideas of how best to capture public attention and make a success of your company.
It’d undoubtedly be a real benefit for any coffee shop owner, or even worker, to attend this event, so we’d strongly recommend going if you can.
Tickets are available online for a discount price, but can be purchased at the door on the day, with prices ranging from £11.50 to £14.50 for a standard ticket and £45 for VIP tickets, which can only be obtained online and include fast track entry, access to the Hospitality suite, and numerous other little bonuses. For full details visit www.LondonCoffeeFestival.com, or if you have a specific question email us at firstname.lastname@example.org.